End of Week Inspiration

I find myself reading lots of different publications to see how others are getting their message across. The one I read today had a special section devoted to taking your alumni magazine to new heights. Crafting an new alumni magazine is exactly what I’m in the midst of at the college.

After reading this excerpt from a veteran editor with 20 years experience, I think I’m inspired. How about you?

“News informs. Stories change lives. Changing lives is the essence of our business. It is, finally, the product we sell – and a very expensive product it is, with very many competitors. Magazines are the coolest genre there is to tell stories about changing lives. They’re tactile and funny. They’re the verb, not the noun. If we use these vehicles for only news, we are making them Pintos. If we seek only balance between news and story, we make them midsize sedans. If we seek to make every page carry a story of weight – prayer, humor, fury, poignancy, challenge, amazement, heart, bone – then we begin to make a magazine that a reader cannot ignore, cannot throw away, cannot help but read, cannot help but share, cannot help but respond to.”